If anyone can claim to be a denim expert, it is Scott Morrison. For over a decade, the Californian-raised designer has had success with his brands Paper Denim & Cloth and Earnest Sewn. Now, he is thriving in the Soho neighborhood of New York City with his bespoke denim brand 3×1 fashion denim jeans.
With years of expert knowledge in the industry, Morrison knows a thing or two about jeans. He shares his expert level of knowledge with the rest of world to make navigating the world of buying jeans just that little bit easier.
What is the best fabric for jeans?
Of course, this one can be a little subjective depending on the wearer. The typical range of denims for jeans include traditional raw, selvedge, or modern washed denim. For Morrison, his personal preference is for selvedge denim as it comes from a shuttle loom.
What is the best way to care for jeans?
Denim care is a hard thing to get right and many people are misinformed about how best to do it. Morrison obviously knows much about caring for denim jeans. His ultimate tip is to go as long as possible without washing them for the first time. This can even be up to four to six months.
When you are ready to wash your jeans, turn them inside out. It is best to lay them in some cold water, ideally with a hint of denim solution if available. Leave them there for 45 minutes to an hour, pull them out, spray them with clean water, and let them air dry. Scrubbing jeans or machine washing them agitates the fibers in the fabric and should be avoided. It is only necessary if there is a deeply embedded stain.
How long do jeans last?
In all honesty, Morrison says that jeans will last as long as you take proper care of them. This entails washing them with care and consideration and mending the fabric when required. Some ways to enhance the longevity of your jeans is to hang them rather than fold them, wash them inside out and only when required, and repair them as soon as you see a single stitch edging away.
Are there certain jeans for certain occasions?
This one is a bit of social dilemma, with jeans once been relegated only to casual weekends but now an accepted part of some work places. In Morrison’s expert opinion, common sense should answer this question. He claims that darker, cleaner denims do appear more dressy and can be pulled off at formal functions and events, or be appropriate work attire. However, vintage and distressed looking denim should be saved for casual attire. Morrison says jeans-wearers need to know their target audience and the setting they are going into in order to deem them appropriate or otherwise.